Revamping the Internal Site for 270+ Members
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I led the redesign of the internal Innovation platform to enhance navigation, reduce information overload, and boost community engagement, resulting in a 42% improvement in SUS score and a CSAT of 67%.
MY ROLE
UI/UX Designer
UX Researcher
TEAM
1 PM
2 UX Designer
1 Developer
TOOL
Figma
TIMELINE
Jul - Sep 2023
Contribution
Resesrch
Information Architecture
Design System
Interaction Design
Introducing
A refreshed internal platform to connect, discover, and engage with Innovation
Probelm statement
The Innovation Committee’s website suffered from unclear navigation, weak structure, and low visibility, hindering employee engagement in Innovation activities
Research Insights
Uncovered 3 pain points and reasons behind the confusion
01
Weak Visual Identity
Fail to reflect the innovation or invite participation.
02
Scattered Information
Hard for users to locate or navigate effectively.
03
Cognitive Overload
Lack clarity and usability.
User Interview
6 employees / 2 committee members
Heuristic Evaluation
Poor structure, weak hierarchy, and lack of guidance on site led to confusion and low engagement.
Competitor Analysis
Revealed best practices in navigation, hero layouts, and slogans across B2B sites.
Design opportunities
How might we make the internal site
intuitive, engaging, and on-brand?
Build Visual Identity
Reflects creativity and innovation
Enhance Navigation
Help users quickly find relevant content
Encourage Engagement
Add interaction features and functions
Reduce Information Overload
Build clearer structure and hierarchy
Testing Insight
Tested with 8 employees and
committee members to inform design refinements
What worked well
✔︎ Clearer content hierarchy
✔︎ More engaging and consistent visual design
✔︎ Faster navigation
What could be improved
✘ Timeline interaction added friction
✘ Terms need intuitive and universal language
and more...
Final Design Highlights #1
Visual identity and navigation enhancement
Before
After
Final Design Highlights #2
Information architecture revamp
Before
Only 3 vague categories
Deeply nested, hard-to-navigate pages
Overloaded content per page
After
Flatter structure for easier access
Shorter, more focused page content
5 clear, user-centered categories
Final Design Highlights #3
Boosting interaction and engagement
Before
Static browsing ended after viewing project slides
After
Enables saving history, bookmarking, and connecting with team members
Final Design Highlights #4
A new design system with 60+ components
With no prior design standards or color consistency, I developed a scalable design system to unify the brand.
Impacts in Numbers
Usability testing with 6 participants demonstrated
the positive impact of the redesign.
+42% SUS
System Usability Score increased from 52 to 75, showing improved navigation and satisfaction.
67% CSAT
Users were generally satisfied, though some remained open to other tools, suggesting room for deeper engagement.
94% Success Rate
Most users completed tasks easily, confirming alignment with pain points.
Learnings
Key takeaways from this project
01
Ownership
Led my first full-scale project, learning to manage time, prioritize tasks, and allocate resources effectively to meet deadlines.
02
Communication
Practiced clearly communicating design ideas to align cross-functional teams and ensure shared understanding.
03
Feedback-Driven Growth
Proactively sought feedback and mentorship to refine my design skills and strengthen my problem-solving mindset.
